It started with a ghost in the woods.

This concept was born from a simple idea: how do you make fraud prevention memorable? I leaned into the unexpected—a quirky “ghost” with glasses, autumn foliage, and a bold message. The result is a visual that feels playful at first glance, but lands with impact. This piece turns an adorable childhood image into a modern cautionary tale. Because while ghosts aren’t real, fraud definitely is.