Welcome to My Crib

I jumped at the chance to live out my MTV Cribs moment—while also trying voiceover on camera for the first time. It was harder than it looks (walking and talking shouldn’t be that difficult, but here we are), and it ended up being one of the most fun pieces I’ve created. The video outperformed our paid content and resonated well with our audience. It’s a reminder that advertising doesn’t always have to be serious to be effective. I also found subtle ways to weave Chesapeake Bank’s brand throughout—look closely, and you’ll catch the details.